How User Experience Can Affect Your Website’s Conversion Rate

Online shoppers nowadays are more discerning about the brands that they patronize. With information at their fingertips and a selection of eCommerce stores to choose from, they have the power to research the companies they want to support. eCommerce operations are challenged to level up their game to stand out from the oversaturated market. Your […]

Opening an Online Store in 2021: What to Expect

Running an online business isn’t just about launching your eCommerce website. Especially in 2021, the competition has become fierce. The market is saturated with competing brands, and it can be challenging to stand out. As with opening a brick-and-mortar business, creating an online brand requires a level of expertise and a strong will to reach […]

What is Cart Abandonment?

An eCommerce website is an excellent means to reach your target audience. It allows you to provide potential customers with the information that can persuade them to make a purchase. Nevertheless, website visits don’t always translate to a sale. Shopping cart abandonment is the biggest obstacle that comes in between an eCommerce store and a […]

79 Trending Products to Sell Online in 2021

Succeeding in eCommerce is no easy feat. The industry is competitive, and it has become even more cutthroat and saturated in the midst of the pandemic. Finding your space in the eCommerce market requires a balance between three things – fulfilling a need through the right products, knowing how to market your inventory, and having […]

4 Effective eCommerce Service Practices

Customer service plays a crucial role in consumer satisfaction and loyalty. In this day and age, most eCommerce companies sell the same type of products. More often than not, the factor that allows one brand to rise above the rest is how well they treat and respond to customer queries and complaints. According to a […]

Mid-Year Check-up: How to Assess the Success of Your eCommerce Website

Online marketing plays a pivotal role in the success of your eCommerce business. Your website and social media presence are mere tools that you can use to market your brand. It is one thing to have them in tow; it is another to know how to use them to their full extent. Nevertheless, like eCommerce, […]

Why Include a Blog on Your eCommerce Website

Running an online eCommerce store in 2021 can be challenging. The eCommerce industry has become more saturated over the last few years. Moreover, the increase in the number of eCommerce stores in the Philippines has only been bolstered by the pandemic. The competition is fierce, and your business needs to stand out and be noticed. […]

The Importance of Branding for Your eCommerce Website

Most individuals associate branding with the visual aspects of a product or company. Often, the logo and the packaging are top of mind as far as branding is concerned. While a company’s logo is an essential aspect of branding, a brand is so much more than a sum of its tangible features. Branding entails evoking […]