Balancing Work and Home Life as an Online Store Owner

Running a business is a dream for many. As a business owner, you have the freedom to choose your schedule. You don’t have to answer to anyone but yourself and you get to pursue a personal passion.  That said, plenty of entrepreneurs, especially those running online operations, find it difficult to strike a balance between […]

Seeking Inspiration: Places to Find Inspo for Your eCommerce Web Design

When it comes to running a business, there is nothing wrong with falling into a routine. A routine ensures that every part of the operation is accomplished promptly. Nevertheless, succeeding in entrepreneurship entails innovation. Revamping your eCommerce operation can do wonders for your profit margins and your brand’s reputation. Your eCommerce website is an excellent […]

How to Safeguard Your eCommerce Website from Online Attacks

Launching a website is one thing, but running a protected online store is another. eCommerce websites will always be a prime target for malicious online individuals. After all, these portals are rife with financial information that thieves can access and exploit for their gains. For small and medium online business owners, one breach can make […]

4 Pandemic-Driven Consumer Habits That are Here to Stay

There is no denying the effect of COVID-19 across all industries. It has been a year and the end of lockdowns and restrictions are already in sight. Nevertheless, the changes seem like they are here to stay. We are no longer going back to the old norms, instead, we are ushering in a new type […]

How to Improve Your eCommerce Website’s UX

User experience refers to the ease with which potential customers interact with the pages on your website. It plays a crucial role in customer conversion and loyalty. After all, the more challenging it is to navigate through a website, the less likely online shoppers would make a purchase. The importance of user experience, otherwise known […]

4 Ways to Leverage Social Media for Your eCommerce Store

An omnichannel eCommerce marketing approach is a cornerstone in the marketing strategies employed by successful online operations. Maintaining a presence on multiple platforms is effective because this approach meets your consumers where they are active. In addition, the better access customers have to purchasing products from your brand, the more likely it is for you […]

Measure the Growth of Your eCommerce Business With These 5 Key Metrics

There is more to running an eCommerce business than sales. To improve profit margins, it is important to keep track of data and metrics. After all, data informs business decisions. It is a crucial part of determining your marketing strategy as well as choosing the right products for your niche. As a business owner operating […]

How to Choose the Best Domain Name for Your eCommerce Website

There is more to running a successful eCommerce business than selling quality products at a reasonable price. With a saturated market of online stores that offer similar items, eCommerce companies must rely on mindful branding to stand out from the crowd. Branding affects customer conversion and client loyalty. The stronger your branding is, the higher […]

How User Experience Can Affect Your Website’s Conversion Rate

Online shoppers nowadays are more discerning about the brands that they patronize. With information at their fingertips and a selection of eCommerce stores to choose from, they have the power to research the companies they want to support. eCommerce operations are challenged to level up their game to stand out from the oversaturated market. Your […]

Opening an Online Store in 2021: What to Expect

Running an online business isn’t just about launching your eCommerce website. Especially in 2021, the competition has become fierce. The market is saturated with competing brands, and it can be challenging to stand out. As with opening a brick-and-mortar business, creating an online brand requires a level of expertise and a strong will to reach […]