Mid-Year Check-up: How to Assess the Success of Your eCommerce Website
Online marketing plays a pivotal role in the success of your eCommerce business. Your website and social media presence are mere tools that you can use to market your brand. It is one thing to have them in tow; it is another to know how to use them to their full extent.
Nevertheless, like eCommerce, what makes a successful online marketing campaign isn’t set in stone. The key factors that generate marketing success are ever-changing. As an eCommerce company, it is essential to assess your marketing efforts regularly and pivot if needed. The last thing you want is to run ineffective campaigns and waste money on the wrong avenues.
Success is hinged on measurement. It is difficult to gauge results if you don’t have reference points to compare them to. To minimize the risks of funding a fruitless annual marketing plan, a mid-year check-up is in order. Below are three tips to consider when measuring the success of campaigns:
Go Back to Your Goal
One of the most important factors that influence the success of a marketing campaign is determining your goal at the onset. Your primary target determines most of how the campaign would look like. It is essential to be as specific and realistic as possible. Base your target figure on past data.
During your mid-year check-up, refer to your goal and assess whether you are on track to hit it before the year ends. If your target is further off than you expected, it is time to reevaluate your marketing methods.
The likelihood that you would reach your marketing goals is measured through key performance indicators or KPIs. Different targets entail different KPIs. It is vital to establish the KPIs at the onset of the campaign so that you would have something to refer to come measuring time.
In your mid-year check-up, compare your initial KPIs to the current numbers you are hitting. Again, it is up to you to determine if they are successful enough to continue your online marketing campaign.
Determine What Works
One of the best things about marketing online is your ability to change, shift, and test collaterals to figure out what works and what doesn’t. Initial research can only get you so far. There are instances you wouldn’t predict the copy and media that appeals to your audience.
In the middle of your campaign, take note of the marketing efforts provided to be fruitful to your end goal. If possible, craft subsequent ads and releases based on the data proven to be effective for your consumers.
The key to running an online marketing campaign that produces results is ensuring that you learn from the information you have gathered. Knowing what works and what doesn’t work mid-year allows you to reevaluate where you should dedicate your resources.
Have questions about key performance indicators, online marketing campaigns, and eCommerce? We at Dojo are here to help! Drop us a line or send us an email today to start your eCommerce journey! We can’t wait!