Marketing VA

Conduct buyer persona and competitor research.
Your VA will conduct thorough research on your competitors and your ideal target market.

Creates a marketing strategy plan.
This includes your buyer personas, SMART goals, marketing channels, campaign plans and content creation plan. Specific metrics will also be provided to set expectations and accurately measure results.

Implementing the marketing strategy.
Once approved, your VA will start implementing the strategy starting with setting up tracking tools and developing content and materials as needed.

Create a detailed performance report.
Your VA will monitor progress to ensure you are on track in meeting your KPIs. A comprehensive report with campaign analytics, milestones and recommendations will be provided.

Creates a social media strategy.
Your VA will align the strategy based on your selected goal. This includes identifying the social media platforms and type of content best suited for your business. Specific metrics will also be provided to set expectations and accurately measure results.

Drafts a content calendar.
Creates a social media calendar with recommended content, design, caption, ideal schedule and progress / status.

Curates targeted content.
Develops content specific for each social media platform. Whether it’s articles, graphics or videos, your VAs will create it for you.

Identify scheduling tools and platforms.
Using the best tools and platforms, your VA will schedule your posts at the most ideal time for maximum engagement.

Your VA will proactively monitor your posts – managing comments and responding to inquiries as needed.

Conducts website audit.
Gives you an overview of the current status of the website. SEO ranking. Keyword research. Page health. Other reports and analytics.

Develop a website management plan.
Based on the report generated, your VA will identify specific action items to improve your site. This may include updating site information, building backlinks, publishing blog posts, updating product pages and designing website banners.

Reviews reports and analytics.
Your VA will closely monitor your website and create a report summarizing implemented changes and results. Other optimizations and recommendations may also be included.

Creates a paid ads campaign plan.
Your VA will propose a detailed campaign strategy that may include Paid Search, Display, Social Media, Remarketing and Native Ads. KPIs and campaign metrics will also be included to accurately measure results.

Set-up ads and tracking.
Your VA will start crafting the ad creatives and copy. Ad settings will be tailored based on the agreed campaign plan.

Monitors the ad campaign.
Your VA will closely monitor progress to ensure you are on track in meeting your KPIs. A report with campaign analytics, milestones and optimizations will also be provided.

Creates a content marketing plan.
The plan indicates the type of content, copy, creative assets and specific platforms to be used.

Drafts a content calendar.
Creates a calendar that easily lets you keep track of the timeline and progress / status for each content.

Creates the content.
Your VA will start producing the content – whether it’s blogs, emails or social media posts.

Post your content and share on other platforms.
Your VA will publish the content and cross-post on other channels for maximum engagement.

Proactively monitor your published content – managing comments and responding to inquiries as needed.

Update your CRM.
Your VA will clean up your database by removing duplicates, updating contact details and segmenting your clients into categories.

Your VA will regularly update your database and keep it clean and organized.

Your VA can also manage your email and calendar or work on other marketing documents such as transcriptions, templates, meeting minutes, and presentations.

Proactively tracks campaign performance.
Your VA will monitor campaign analytics and ensure you are on track in meeting KPIs and deliverables.

Creates a performance report.
Your VA will create a report indicating the highlights of the marketing campaign, results and recommendations